Scouting For Girls in AR with KitKat

Chocolate bar Kit Kat is launching an augmented reality (AR) marketing campaign featuring the band Scouting For Girls.

Promotional four finger packs of Kit Kat on sale in the UK will include a special AR marker. This will trigger a 3D presentation of Scouting For Girls playing their new single Silly Song. The band will perform onscreen in four different environments and there will also be a special three minute “look around” of the different environments.

The Scouting For Girls AR experience was created for KitKat by the Skive Digital agency.