Papa John’s Augmented Pizza

There are many possible uses of augmented reality, but one that I’d never have thought of is pizza! Papa John’s Pizza has done just that. Well, it’s not actually the pizza that’s augmented but the pizza box – either way it’s still a great idea.

On the back of the boxes for Papa John’s large pizzas there’s an image of Papa John’s original ’72 Z28 Camaro. Place this under your webcam and visit papasroadtrip.com to start a simple driving game on your PC. During the game you’ll always be presented with various special pizza offers which you can click on to order from the main website.

As an augmented reality game it’s really pretty simple. However as an innovative piece of immersive marketing it’s brilliant.