Vivienne Westwood Makes Alice Naughty in AR

The new Vivienne Westwood fragrance Naughty Alice is being promoted with a campaign that includes a touch of augmented reality (AR).

Visitors to the Naughty Alice microsite will be able to “watch Naughty Alice come to life” by holding up a special marker to their webcam. Alice will then prance around the screen spraying perfume at you. Hopefully her antics aren’t so naughty that they become NSFW!

The special marker is being printed in In-Style magazine, or you can print one out for yourself.

This is hardly cutting edge technology, what makes it interesting is the use of AR in this particular highly mainstream market. Vivienne Westwood and In-Style are a definite change from from the dull male geek stereotype!